We are incredibly proud to announce that Alexander Daniels Finance Recruitment has chosen Freddie’s Wish as its Charity of the Year for 2026.
At Freddie’s Wish, our mission is to support parents navigating the unimaginable loss of a child, whilst delivering vital paediatric first aid training that helps save young lives. To have the backing of a business that places such clear value on people, relationships, and community makes this partnership especially meaningful.
AD Finance is a Birmingham-based recruitment agency specialising in finance and accountancy, supporting businesses across the Midlands with people-first talent acquisition. It’s their mission to build long-term, sustainable partnerships between employers and employees whilst also supporting career journeys and helping foster a positive impact beyond the workplace.
Charlotte, Founder of Freddie’s Wish, shared her thoughts on the partnership:
“That ethos of creating positive impact aligns closely with everything we stand for as a charity. Their commitment to supporting us throughout 2026 will help extend our reach, strengthen our services, and ensure more parents receive the care and support they need during the most difficult times.”
As part of their fundraising calendar, AD Finance will be hosting a charity golf day at The Belfry in August this year, with Freddie’s Wish named as the primary charity for this key event. Nick Singh, Director at Alexander Daniels and event organiser, had this to say:
“The AD Golf Day is a flagship event in our calendar and brings together clients, partners and friends of AD Finance for a day of fundraising, awareness and community. Each year we choose a charity to support and this year we’re incredibly honoured to be fundraising for Freddie’s Wish.
“We hope to play a vital role in not only supporting Freddie’s Wish but also raising awareness of the charity, introducing it to new audiences across the Midlands and beyond. Awareness, advocacy and action. These are the things we’re excited to be building together.”
To everyone at Alexander Daniels Finance Recruitment, thank you! Your commitment will have a real and lasting impact on the families we support. We look forward to an inspiring year ahead.