To provide a positive way to “sugarcoat a tragic day,” we eat a donut in his memory and ask everyone to do the same, sharing their big bites on social media with the #DonutDay hashtag to raise awareness and open up conversations about grief and bereavement.
Keep scrolling to see how you can get involved!
Every year on 7th December, we honour the life of Freddie – a beautiful little boy whose smile lit up the world, and whose last joy was a simple, sweet donut.
Donut Day is more than just a fundraiser. It’s a moment to pause, remember, and support grieving families across the UK. Whether you’re taking part in memory of your own child, for someone close to you, or simply to stand in solidarity; every bite, every post, and every pound raised helps us ensure no parent faces the loss of a child alone.
We will be planning events, sharing on social media, and raising as much awareness as possible in the week running up to Donut Day (Tuesday 1st to Monday 7th December) and encouraging fundraisers, awareness champions, businesses and schools to do the same.
Grab yourself a tasty donut.
Snap a selfie enjoying your donut.
Share it on socials with #DonutDay
Don’t forget to tag (@) us on social media so we can reshare and say thanks!
Access the downloadable Donut Day resource pack – perfect for schools, offices, friends, families, and fundraisers.
If you’re planning your own Donut Day event, cake bake or coffee morning, these resources come in really handy. Everything in the pack is printable or ready to use on social media.
Your pack includes:
🍩 Sponsorship form
🍩 Event posters (x4)
🍩 Donut-themed bunting
🍩 Donut-themed donut & cake flags
🍩 Donation collection box
🍩 Kids’ colouring-in pages
🍩 Freddie’s special donut recipe card
🍩 Donut-themed email signature
🍩 Social media banners
🍩 + a handy fundraising guide
All of your Donut Day resources come in a convenient zip file
*Download on a desktop computer
Choose a donut and add the name of someone special that you’re remembering this Donut Day.
Your digital donut will appear on our live page – a gentle way to honour their memory and keep their name shining bright.
Take part in our Donut Day selfie movement by uploading your photo to our branded Donut Day frame tool on Twibbonize.
It’s quick, meaningful, and a powerful way to show your support. You can also download your framed photo for use on social media.
Freddie’s Wish was created in memory of Freddie, who died in a tragic road accident on 7th December 2014. The last thing he ate was a donut – and that moment has inspired a movement of love.
By taking part in Donut Day, you’re helping us:
🍩 Raise awareness about grief and the children never forgotten
🍩 Fund free bereavement counselling for parents
🍩 Teach the paediatric first aid skills to save a child’s life
